The National Forum on Quality Improvement in Health Care
Institute for Healthcare Improvement (IHI)

A comprehensive branding strategy was developed to market The National Forum. The conference materials for the 12th annual conference held in San Francisco drew on the theme of “Bridges”. Pre-conference marketing materials included pre-mailers, postcards, advertising, and conference brochures. Conference marketing materials and supporting components included conference guides, banners, displays, tote bags, and T-shirts.
Shown: Conference marketing brochure